Miami, Florida – June 24, 2019 — The International Conference on Neuromarketing and Neuro-Sales gathered marketing experts, communication specialists, brand directors, designers, executives, and business founders for a comprehensive workshop on utilizing neuroscience in business tactics and communication. The event included a keynote speech by Spanish expert Néstor Romero, a globally esteemed researcher and advisor with over 100 neuromarketing endeavors in various countries.
The conference was officially certified by the European Institute of Business and Economics (ISEEN) and the European Association of Neuromarketing (AEN), ensuring academic quality and practical relevance for participants. All attendees received a digital certificate endorsed by both institutions.
Throughout this four-hour session, participants received an introduction to state-of-the-art neuromarketing tools and methods, alongside actual case studies from some leading neuromarketing labs in Europe. Romero provided a distinctive viewpoint on how neuroscience can impact consumer behavior, improve brand positioning, and boost sales through emotionally savvy marketing strategies.
The initiative was crafted for individuals aspiring to excel in the fields of communication, marketing, and business growth, merging a scientific base with practical knowledge. Attendees departed ready to apply brain-based techniques to enhance brand allegiance and elevate the consumer experience.
Néstor Romero is an engineer from Spain who graduated from the University of Córdoba, boasting significant knowledge in neuromarketing and digital marketing. He actively oversees digital initiatives in numerous nations and imparts knowledge at prestigious universities and business schools, such as Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. Currently, he is the President of the European Digital Marketing Association (AEMD) and also serves as the Vice President of the European Neuromarketing Association (AEN). Additionally, he possesses a PhD, an MBA, and several master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
With his global experience and ability to bridge theory and practice, Romero’s session in Miami stands as a benchmark for professionals seeking to transform their marketing approach through neuroscience.
